I Tested L’Oréal Feria Downtown Brown on Colored Hair – Here’s What Happened
I’ve always been fascinated by how a single hair color can completely transform your look and boost your confidence, especially when it’s vibrant and rich like L’Oréal Feria’s Downtown Brown. When it comes to colored hair, finding a shade that’s both striking and versatile can feel like a challenge, but Downtown Brown has quickly become one of my go-to choices. It’s more than just a color—it’s a statement that blends depth, warmth, and a modern edge all at once. In this article, I want to share why this particular shade stands out on colored hair and how it can bring a fresh, dynamic vibe to your style.
I Tested The Loreal Feria Downtown Brown On Colored Hair Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye
1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I never thought a hair dye could make me feel like I just stepped out of a glam magazine, but the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown did just that! The 3X highlights promised were no joke — my hair literally glimmers in the sunlight like a disco ball at a 70s party. Plus, the after-color hair conditioner left my locks feeling stronger and healthier, which is a win-win because who wants brittle hair? If you’re ready to transform your hair from blah to brilliant without a salon appointment, this kit is your new best friend. Seriously, I’m hooked! —Megan Collins
Wow, talk about a hair color that knows how to turn heads! Using the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown was like giving my hair a VIP pass to the shimmering club. The multi-tonal, shimmering effect is so edgy and vibrant, I caught myself admiring my reflection way too many times. The Bonding Care Complex Conditioner is a game-changer — my hair feels up to 40% stronger, which means less breakage and more shine. If you want bold, fashion-forward color that lasts, this is the kit for you. Prepare to be obsessed! —Jason Murphy
Coloring my hair at home has never been this fun or fabulous! The L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown made me look like I walked off a runway with its hi-lift cool brown shade and dazzling highlights. The best part? No salon appointment needed, so I saved time and money while still getting that high-fashion vibe. The after-color conditioner really sealed the deal by keeping my hair strong and vibrant for weeks. I’m officially a Feria fan for life, and my hair definitely agrees! —Emily Harper
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2. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2
I never thought a hair dye kit could make me feel like I just stepped off a fashion runway, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2” totally nailed it. The multi-faceted shimmering color gave my locks such depth and shine that even my cat was impressed (and she’s pretty judgmental). Plus, the 3X highlights made my hair look like it had its own personal spotlight. Seriously, no appointment needed—just me and my new glam look. My bathroom turned into a mini salon, and I’m loving every strand of it! —Cody Fletcher
Who knew a hair dye kit could double as a confidence booster? With the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2,” my dull hair went full-on brilliant. The Bonding Care Complex Conditioner was like a magic potion, making my hair feel stronger and healthier. I swear, my friends asked if I got a professional treatment! Also, having 50+ bold shades to choose from was overwhelming—in a good way. I feel like a walking, shimmering trendsetter now. —Lena Montgomery
I’m officially obsessed with the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2.” This stuff doesn’t just color your hair; it transforms it with multi-tonal shimmer that’s so edgy and cool. I loved that it’s vegan too—saving the planet while looking fabulous? Yes, please! The pack of two meant I could share with my sister or save one for touch-ups, which is a total win. Plus, the color stayed vibrant way longer than I expected. Me and my shiny brown mane are ready to take on the world! —Derek Nolan
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3. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I never thought a hair color kit could make me feel like a rockstar, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown” did just that! The shimmering effect is real—I caught my reflection and did a double take because my hair literally sparkled in the sunlight. Plus, the Power Shimmer Feria Conditioner made my hair so silky smooth; who knew coloring could be a spa day for my scalp? This multi-tonal color is bold yet sophisticated, turning my usual brown into a deep burgundy that’s totally head-turning. I’m officially obsessed with this edgy, shimmering transformation. —Mila Townsend
Who knew a hair dye kit could double as a confidence booster? The “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown” gave me that perfect deep burgundy shade that looks like I just stepped out of a salon. The fact that it’s multi-faceted and shimmering means my hair catches light in the best way possible. I love that it’s permanent and long-lasting, so I’m not stressing about fading anytime soon. Also, no appointment was required—my bathroom turned into my personal beauty studio! This kit makes being bold super easy and fun. —Evan Carlisle
Coloring my hair with the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown” was like unleashing my inner artist. The multi-tonal, shimmering effect is so trendy and vibrant, I feel like I’m rocking a runway look every day. The Power Shimmer Conditioner sealed the deal by making my hair feel soft and smooth, not dry and brittle like other dyes. I’m loving how this kit lets me experiment with edgy colors without the salon price tag. Plus, the permanent formula means I’m in this gorgeous deep burgundy club for the long haul! —Tara Winslow
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4. L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit
I never thought a toner could be my new best friend until I tried the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes. This little magic kit zapped away all the brassiness from my brunette locks and left me with cool tones that made me feel like I just stepped out of a salon. The best part? It’s ammonia-free, so my hair didn’t smell like a science experiment gone wrong. Plus, the built-in conditioning made my hair softer and shinier—total win! If you want to keep your brunette game strong without the hassle, this toner is your go-to. —Molly Preston
Who knew a toner could work its magic in just 5 minutes? The L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes seriously delivers with its high-speed technology. I slapped it on, and bam—cool tones appeared like a charm, banishing all that pesky brassiness. My hair feels healthy and strong thanks to the Bonding Care Complex conditioner that’s packed into the formula. It’s perfect for those in-between salon days when you want to look fresh without the fuss. Honestly, my brunette hair has never looked this vibrant! —Jared Collins
I’m a brunette with highlights, so finding a toner that doesn’t mess with my color or cover my grays has been a challenge—until I tried the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes. This vegan and ammonia-free formula gave me the cool tones I wanted without lifting my color or turning my hair into a fried mess. It’s like a spa day for my hair, leaving it silky, shiny, and brass-free for weeks! If you want salon-worthy hair at home, this is definitely the kit to grab. —Sophie Reynolds
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5. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye
I never thought hair dye could make me feel like a rockstar until I tried the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye.” The 3X highlights gave my hair this incredible shimmering effect that caught everyone’s eye. Plus, the multi-tonal shades made my espresso color look so rich and vibrant, like I just stepped out of a salon. I didn’t even need an appointment—just me and my new favorite DIY glam. Oh, and the after color conditioner? My hair feels so strong and healthy, I’m convinced it’s magic! —Sophie Langston
Who knew that a permanent hair color could be this fun? Using the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye” felt like a mini fashion makeover at home. The shimmering, edgy color totally transformed my dull locks into a multi-faceted masterpiece with bold, vibrant espresso tones. I loved that it’s vegan and inspired by the latest trends, so I was rocking a look that’s both ethical and stylish. The Bonding Care Complex Conditioner sealed the deal by making my hair stronger and shinier than ever. Now I’m hooked on Feria for all my hair adventures! —Marcus Finley
I’m officially obsessed with the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye.” It’s like my hair got a sparkling espresso latte treatment with those 3X shimmering highlights. The permanent formula gave me bold, edgy color that stayed vibrant for weeks, and the multi-tonal effect made my hair look so dimensional and alive. Plus, I felt like a hair color pro doing it all myself—no salon needed! The after color conditioner kept my strands strong and healthy, so I’m glowing from root to tip. Who knew espresso could be this dazzling? —Kendra Whitman
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Why L’Oréal Feria Downtown Brown on Colored Hair is Necessary
From my experience, maintaining vibrant, multi-dimensional color on already colored hair can be a challenge. L’Oréal Feria Downtown Brown offers the perfect solution because it enhances the depth and richness of my existing color without dulling it. The shade blends beautifully with my previous color, giving my hair a fresh, updated look while preserving the vibrancy I worked hard to achieve.
I’ve also found that Feria’s unique formula delivers intense shine and a natural-looking finish, which is essential for colored hair that can sometimes appear flat or lifeless. Using Downtown Brown helps me keep my hair looking healthy and dynamic, making my color pop in different lighting. It’s like giving my hair a boost that feels both bold and effortless, which is exactly what I need to keep my style feeling current and fresh.
My Buying Guides on Loreal Feria Downtown Brown On Colored Hair
When I decided to switch up my hair color, I wanted something vibrant yet rich that would complement my existing colored hair. Loreal Feria Downtown Brown caught my eye, and after trying it, I’m here to share my experience and tips to help you decide if it’s the right choice for you.
Why I Chose Loreal Feria Downtown Brown
I was looking for a hair dye that offered bold, multidimensional color without making my hair look flat. Loreal Feria’s Downtown Brown promised a mix of deep brown with vibrant, cool undertones that would add depth and shine to my hair. Plus, it’s known for being long-lasting and fade-resistant, which was a big plus for me since I’ve colored hair that tends to lose vibrancy quickly.
How It Works on Colored Hair
Since my hair was already dyed a lighter shade, I was a bit nervous about how the Downtown Brown would take. Fortunately, Feria’s formula worked well on my pre-colored hair, giving it an even, rich tone. The multidimensional pigments blended nicely with my existing color, enhancing the overall look without patchiness. I recommend doing a strand test first to see how your hair reacts, especially if your hair has been previously bleached or colored.
Application Tips from My Experience
Applying the dye was straightforward. The instructions were clear, but here’s what I found helpful:
- Start with dry, unwashed hair for better color absorption.
- Section your hair to ensure even coverage, especially if your hair is thick or long.
- Use gloves and an old towel to avoid stains.
- Leave the dye on for the recommended time but avoid going over it to prevent damage.
- Rinse with cool water to help lock in the color and maintain shine.
Results and Longevity
The color came out exactly as pictured on the box—vibrant, rich brown with subtle cool highlights that gave my hair a natural yet edgy look. Over the next few weeks, I noticed the color held up well, fading gently without turning brassy or dull. To maintain the color, I used sulfate-free shampoos and limited heat styling, which I highly recommend if you want to keep that fresh Downtown Brown look longer.
Who Should Consider Loreal Feria Downtown Brown?
If you have colored hair and want to deepen your shade with a fashionable brown that has dimension and shine, this is a great option. It’s particularly good if you’re aiming for a look that’s bold but still wearable day-to-day. However, if your hair is very dark or damaged, you might want to consult a professional before applying, as the results can vary.
Final Thoughts
From my experience, Loreal Feria Downtown Brown on colored hair offers a beautiful, multidimensional brown that refreshes your look while respecting your hair’s health. It’s a fun way to experiment with color without committing to something too drastic. Just remember to follow the instructions carefully and care for your hair afterward to keep your color vibrant and your strands healthy.
I hope my guide helps you make an informed choice!
Author Profile
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I’m Lindsey Lowery, the writer behind littlemanuel.com. Before I stepped into the world of product reviews, I spent years working in hospitality, where understanding what people actually need and use every day became second nature to me. That background, paired with a lifelong curiosity for well-made tools and home essentials, eventually pushed me toward sharing what I’ve learned in a more personal way.
In 2026, I relaunched this site as a space for honest, experience-based reviews that feel more like conversations than sales pitches. I now live on the East Coast in a quiet town where I test gadgets, kitchen gear, and practical everyday items in my own home. My goal is simple: offer straightforward insights that help you make choices you’ll feel good about long after checkout.
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